In my rough draft logo, I wanted to portray a logo to encourage voters. This relates directly to my topic because I’m passionate about women in politics. I began to think of what logo would portray my topic. I knew I wanted the recognizable ‘vote’ symbol. This would encompass American themed colors, and bold writing.
Around the CUB I noticed there were lots of posters mobilizing and encouraging voters. I got inspiration from their color schemes and fonts. I also looked at a lot of campaign ads to understand the patriotic schemes. As for the ‘girl power’ portion of my logo, I used inspiration from my sorority. In my chapter, we have a lot of pro-women posters hanging up. Thus, I looked towards these as inspirations using bright colors and similar fonts.
The font used for the ‘girl-power,’ is supposed to represent an army symbol. This shows that women are tough and strong, and can do anything men can do. I combined these two texts in order for the viewer to understand both aspects. How voting is important to America, but also to encourage more women to be elected. I tried to incorporate balance in my logo. This was done by making the font centered, and adequate space in between the two. Leaving the background white, shows figure-ground.
My process started by first typing the words and adjusting the size. Since it is scalable, it didn’t really matter what size I placed the font at. Then I changed the fonts depending on what fit my theme. I added a banner which came with some troubles. I had to re-anchor some points because Illustrator would not let me shape the rectangle. I finally made the banner and colored it accordingly. I played around with different effects on the ‘vote’ text. I settled with rounding the corners on the ‘V’ in order to make it look like a check mark. I set the letters closer together as well. With the star tool creator, I made 6 stars that reflect each other. I think this goes along with the patriotic theme because stars are important to the American political system. Then I used the same color palette as the texts to color the stars. I didn’t want my project to look too busy with too many graphics going on.

















